SEO optimization is a process that requires long-term optimization. We need to regularly edit content for the website in order to maintain long-term stability in the overall ranking of the website. However, the content of the industry is limited, and it is impossible for us to continuously edit valuable content for websites. Therefore, some people have studied strategies such as "exchanging old for new" or directly deleting old content. So does deleting old content have an impact on ranking? Let's follow the editor to learn more!

1、 First, consider the algorithm problem

Early optimizations relied heavily on the "keyword density" of specific pages by search engines to determine the core theme of a page, which led to a large amount of content using keyword stacking strategies. After the introduction of the Qingfeng algorithm, this strategy was severely hit, and at this point we need to delete the stacked page content.

2、 Content review

When the keyword ranking of a website stagnates for a long time, we need to consider whether we need to delete some worthless content, such as whether there are problems with the content itself and whether it has a certain logical structure. Whether the content page hierarchy is too deep, whether it occupies important positions, and whether these are reasonable deletions.

3、 Content deletion aspect

After checking the website content, some pages with less content, such as 200-300 words, pages without any external links, duplicate content, or pages with a large number of unrelated content, can be reasonably deleted.

After we have completed the modifications, the ranking of keywords has fluctuated to some extent during this period, which may increase or decrease. However, considering these changes from a long-term perspective is very meaningful and will also lay a good foundation for website optimization in the future.