Internal link optimization is to optimize the website's internal links. In the internal link optimization, the weight assigned is different, and internal link can improve user experience and traffic. Today Gezhan Network will share what should be paid attention to when optimizing internal link?

1. Interconnection between pages

The entire website structure looks like a spider web, with a main vein composed of columns and appropriate links between web pages, linking to relevant pages of other columns in different column pages.

2. Value links in content

When updating articles, everyone will add links to the content. Generally speaking, links to the content have a higher weight than the navigation at the top and bottom of the website. Therefore, link optimization in the content should not be ignored.

3. Do not point all internal links to the homepage

This is a problem that many optimization personnel encounter, pointing all the internal links of their website to the website's homepage. The purpose of doing so is to allow spiders to crawl more of their website, but pointing all pages to the homepage is not only not helpful for website ranking and weight, but also can cause website demotion.

4. Pay attention to text and image links with high weight

The crawling of text links and image links is different from Baidu spiders, and in general, the weight conveyed by text links is higher than that conveyed by the alt attribute of image links. We often find that an image points to a link, and the title of an article also points to the same link. When determining anchor text, search engines will first record the ALT attribute of the image as a keyword, rather than the keyword of the article title, which is a problem that many people may overlook.